The International Spa Association (ISPA) has announced that
happiness expert, Shawn Achor, will deliver the opening keynote
speech at its annual Conference and Expo.
Achor, who is a bestselling author, has just published a new
self-help book, Big Potential. His keynote will
examine his own research on the connection between happiness
and success, investigating the idea that happiness is a team
effort. He will take Conference attendees through his five
actionable steps designed to help them reach their own big
Lynne McNees, ISPA president, says: “Achor’s opening keynote
and his passion for achieving happiness will be an amazing way
to kick off the 2018 Conference. His message will bring this
year’s theme â€“ CONNECT â€“ to life, as he shows us all how to
find our own happiness and use it to reach our ultimate
The 28th annual ISPA Conference and Expo takes place in
Phoenix, USA from 24-26 September 2018.