Mii heads to Cyprus

Image: Mii’s new distributor partner Relia with trainer
Charlotte Lowe


Gerrard International, creator of Mii Cosmetics, has announced
a new international distributor for Mii.


Relia Trading Ltd takes the brand’s international presence to
20 countries.


Relia Director of Brands and Development at Relia, Ioannis
Charalambous says: “There were a multitude of brands out there
but taking on Mii was a lot to do with the people around it. I
was delighted with the family ethos and passion. I’m also
impressed with the in-depth training – without passion and
education you have no sales.


“Cyprus is an ex-British colony and has retained much of the
British culture. Our clients will love the Britishness of Mii,
plus 70 per cent of our tourists come from Britain.”


Danielle Gerrard, who leads Mii’s International Markets Team,
says: “We are excited to work with such a passionate and
dedicated team to launch Mii in Cyprus and Greece. We welcome
Relia to our Gerrard International family and look forward to a
successful partnership together.”