First London Site for Pure Spa & Beauty

Image: Pure CEO Becky Woodhouse and Apex City of London GM
Brian Tapson


Scottish spa operator opens an outlet at the Apex City
of London Hotel ““ its eighth spa and first outside of


Part of a £2 million refurbishment of the Apex hotel, the new
Pure spa will be managed independently, creating 20 new jobs
delivering beauty and spa treatments.


The spa will feature five purpose-built treatment rooms, a nail
and pedicure bar, a relaxation lounge and sauna.


The opening marks Pure’s second spa in partnership with Apex
Hotels ““ the Apex Waterloo Place Spa in Edinburgh opened in
2015. Founded in 2002 in Edinburgh, Pure develops premium urban
day spas for high street, hotels and shopping centres to meet
the needs of busy city centre lifestyles.


Pure Spa & Beauty founder and CEO, Becky Woodhouse, says:
‘Since founding Pure our mission has been to democratise beauty
and wellness, so that everyone can enjoy the benefits. Pure’s
urban day spas all offer effective, exceptional treatments in
convenient city-centre locations, with long opening hours, a
simple booking process and fair pricing, so that treatments can
slot easily into workday or weekend schedules. It’s a model
that has been extremely successful in Scotland and we are
thrilled to be bringing our first Pure spa to London.’


Brian Tapson, general manager at Apex City of London Hotel,
says: ‘Edinburgh and London are both very competitive markets
with strong corporate client bases. We chose to partner with
Pure Spa due to its expertise in providing essential spa and
beauty treatments for busy travellers and locals who want to
take just a little bit of time to relax and treat themselves.”