Emerging market: anti-pollution skincare

According to The NPD Group, sales of anti-pollution
prestige skincare grew by 30% in the six months to June


The NPD Group, a global information company, stated the
emerging market for these products was valued at £3.1 million.
Within the category, anti-pollution face masks and moisturisers
were the star performers. 


Sales of anti-pollution face masks reported the strongest
growth, increasing 112% in the six months, while anti-pollution
moisturiser reported 62% growth in the same period. Cleansers
and eye creams, designed specifically to tackle the issues
relating to pollution, also reported double digit growth.


June Jensen, director at NPD UK Beauty, says: ‘The trend for
anti-pollution skincare emerged a couple of years ago and it
has made a significant impact in the prestige beauty market. At
first, just a few brands launched targeted anti-pollution
products, but now, as the market develops, we are seeing more
brands introducing specific products.’


Skin protecting make-up products have also reported an
increase. Foundations formulated with an SPF have increased
sales by 11% ““ those with SPF 50 have increased by 350%.


Jensen says: ‘We have witnessed the emergence of a niche
skincare segment that has proved hugely popular. Brands like
Murad in particular have created innovative products to protect
the skin from pollution and blue light, which is omitted from
digital devices. We expect to see more products like these in
the future as people aim to protect their skin from the harmful
damage of pollution and city life.’


More widely, products which support a healthy skin regime have
also reported a sales hike rise ““ face masks and cleansers in
particular. Face cleansers grew 7% to £1.6 million and skincare
face masks (not specific to pollution) grew 42% to £2.2
million. Clay and mud face masks grew by a phenomenal 102%.